We prefer our troops naked, but going to battle requires some clothes. Now Sears, according to AdAge is selling a US ARMY line of clothing:

NEW YORK (AdAge.com) -- Soldier chic isn't a new fashion trend, but now consumers will be able to buy officially endorsed military merchandise at their local department store.

Photo from Army-boyz.com


Sears, Roebuck & Co. has signed a deal with the U.S. Army to launch the All American Army Brand's First Infantry Division clothing collection. It marks the first time the U.S. Army has officially licensed its marks and insignias; licensing fees will be used to support military programs for troops and their families.

Coming to Fashion Week
Craig Israel, president of Sears Apparel, said the brand will be prominently featured during the retailer's Fall Forward fashion exhibit at next week's Mercedes-Benz Fashion Week in New York. The line will also be included in future marketing campaigns, including those slated for the holiday season.